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WDF Productions - 5 Essential Steps to Stay Ahead of Competition

5 Essential Steps to Help Keep Your Small Business Ahead of the Competition

Small business marketing isn't for the faint of heart, but if you've been in marketing for more than two seconds, you already know that. Marketing your small business is dependent upon doing some key factors well and these things can make or break a small business in this dog eat dog world we live in. Competition is fierce and learning how to get the most out of your web pages is tricky.

Here are five significant steps to keep you ahead of the competition!

  1. Create a Marketing Plan - A detailed marketing plan is crucial to success. You don’t want to leave anything to chance. It should be well planned. Pre-plan every marketing element, and how you intend to accomplish it. At the minimum, it ought to paint broad strokes to success.
  2. Social Media Marketing - 91 percent of experiences social marketers generate improved website traffic and 79 percent generate more quality leads according to MediaBistro.com. How do they do this? They do not waste time with their social media marketing. Map out a strategy for social media an stick to it.
  3. Build a Mailing List – So many businesses make the mistake of not collecting customer and prospect emails from the start. Email is far from dead. MarketingProfs.com tells us that email averages a return on investment of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). If you decide to neglect it, you’re leaving a big part of your potential profits on the table!
  4. Video Marketing - Research shows a video is 50 times more likely to appear on the first page of Google than any other text page! This really is too good to pass up. Small businesses can take advantage of this by video marketing. The video market is still relatively untapped and having a simple video advertising your wares can gain you loads of Google traffic in addition to authority.
  5. Have a Mobile Presence - Ensure your websites are optimized for mobile, as more than half of all searches now are originating from some sort of mobile device. Microsoft reports that mobile browsing is projected to overtake desktop browsing by 2014. Having your pages mobile optimized can help improve your reach, and also corral impulse buyers.

Don’t Make the Mistake of Going It Alone!

None of us can do it all, particularly when it comes to the constantly changing world of online marketing. Find out what’s working now, learn from the best you can afford, and hire the best outsourcing you can get. It'll pay off handsomely in the end!

Call our Video Production Company London on +44 207 254 5320 if you would like to use the proven power of video to grow your business.

Posted: 24/02/2013 21:36:59 by Global Administrator | with 0 comments
Filed under: video-production-company-london, video-communication


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