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How to Connect with Buyers Using Google Local

Even though it's been a few months since Google merged with Google Places to become Google Local, there is some confusion as to precisely what this new entity would become. Not any longer. One shining example of what is possible for small business is the Google business page for

They have utilized all of the features such as hangouts, video and more to garner more than 330,000 users within their circles. Businesses are waking up to the massive opportunity that lies within Google Local and are discovering great ways to use it for finding buyers and prospects.

Let’s see how you can do that too! Here are some tips to help you get started:

  • Be sure your Google Local page stands out – The first and probably most important task is to make sure that your page is entirely completed. Fill out all text areas that are asked for, as this makes a difference in how Google ranks your page. Also, have a ton of images, because this also affects the ranking of your page. There’s also the benefit of being allowed to present a vivid look at your site and merchandise.
  • Use the Google Local Search function to find buyers – Using Google to look for new buyers and customers is a cinch. Simply use the search bar at the top of your Google page to look for people who are already discussing your niche or company. Add them to your Circles and begin connecting with them!
  • Engage with potential buyers by creating offers – An excellent way to leverage your Google Local page is to create appealing offers and coupons that can be accessed directly from that page. This is a terrific method to convert Google visits to onsite purchases.
  • Use Google Hangouts to spread the word – There are numerous ways to use this awesome tool to boost your small business. You can hold webinars, training sessions, online press conferences, offer free consults (about your business) and even your own show. Google records these, sends you the file, that you can then upload to YouTube if you wish. See the possibilities?

I hope you’re starting to see what the power of Google merged with Google Local, YouTube and the rest of the Google arsenal could mean for your business. Get started on Google Local today!

Posted: 13/03/2013 22:55:38 by Global Administrator | with 0 comments

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