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5 Deadly Social Media Mistakes to Avoid

5 Deadly Social Media Mistakes to Avoid

 Knowing what you shouldn’t do when it comes to social media is almost as important as knowing what you should be doing. Here are some social media mistakes to avoid like the plague!

Jokes in poor taste – It ought to be obvious, but you must put on your thinking cap before you tweet, update or post. And even more importantly, don't try and take advantage of someone else’s misfortune as a way to promote your products or services. While a celebrity death or embarrassment may seem like easy pickings for trending traffic, you can actually end up alienating more people than you attract!

Offensive statements and political rants – Closely related is the temptation to broadcast your preferences political, social or otherwise, which may well have the misfortune of NOT aligning with those of your clients and customers. Don’t go there! Refrain from sharing anything that might be misunderstood, or you’ll end up scrambling for cover! Once trust is broken, it’s very difficult to rebuild.

Not making business only accounts – An account solely dedicated to your business has not only a greater chance of being found in the search engine results, it projects an altogether more professional image for your business.

Not using social media buttons on your site – These are very easy to apply, and available for all social media platforms. You’re basically throwing traffic away if you don’t use these simple tools to increase your reach by making them available for your homepage and all the content you create. This is extremely easy to do.

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Not using your social media profiles to link back to your site – You’ve gone to all the trouble to set up and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website. There’s five great links into your site, and a great chance for your (hopefully) many followers to end up on your site.

Happy networking and don't forget to connect with us on facebook or twitter, if you are on there.

Posted: 13/03/2013 22:04:54 by Global Administrator | with 0 comments

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